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Does Google Analytics need cookie consent under GDPR?

In most cases, yes. Google Analytics uses cookies to measure how people use your site, and EU regulators generally treat those cookies as non-essential, so they need consent first. If you use Google Ads or Google Analytics with visitors in the EEA or the UK, Google also expects you to pass their consent choices through Consent Mode V2. ConsentBit supports Consent Mode V2.

(Link: "How Google Consent Mode V2 works" → https://www.consentbit.com/blog/google-consent-mode-v2)

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