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What's the difference between a Google-certified CMP and IAB TCF?

IAB TCF is the ad industry's framework for collecting consent and sharing it with ad vendors, and a CMP has to register with IAB Europe to use it. Google certification is a separate review by Google, on top of that registration, for CMPs used with AdSense, Ad Manager and AdMob. ConsentBit has both.


(Link: "IAB TCF")

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