Back to all articles
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What happens if a business ignores GPC?

Enforcement action. California’s first CCPA settlement, with Sephora in 2022, cost $1.2 million and turned on unprocessed GPC opt-outs. In September 2025 the California, Colorado and Connecticut Attorneys General ran a coordinated sweep of businesses failing to honour the signal, and the California Privacy Protection Agency has fined companies over broken opt-out flows since.

Ready to get started with ConsentBit?
Set up a customizable cookie consent banner for your website in minutes — no credit card required.
Was this article helpful?
No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.