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Is Consent Mode V2 the same as IAB TCF?

No. Consent Mode passes a visitor's choice to Google's own tags. IAB TCF is an industry framework that shares consent with ad-tech vendors, and Google requires a certified CMP using TCF for publishers who show ads through AdSense, Ad Manager or AdMob in Europe. ConsentBit supports both and passes the TCF choice on to Consent Mode.


(Link: "IAB TCF" → https://www.consentbit.com/iab-tcf)

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