Privacy laws around the world, including GDPR (Europe and the UK), CCPA / CPRA (California), and many others, require that websites:

• Tell visitors what cookies and tracking they use
• Get permission before non-essential cookies are loaded
• Let visitors say “no” as easily as they can say “yes”
• Keep a record of every consent decision in case there is an audit

Failing to do this can lead to large fines and damage to user trust. ConsentBit handles all of this automatically so you can focus on running your site.

‍