Cookie — A small text file a website saves in your browser. Some are essential (like keeping you logged in), while others track activity across websites.

Consent — The visitor’s clear and recorded “yes” or “no” decision about allowing cookies.

Consent Management Platform (CMP) — A tool like ConsentBit that manages consent banners, script blocking, and consent records.

Banner — The popup or bar visitors see requesting permission for cookies and tracking.

Script — A piece of code (such as Google Analytics) that runs on a website and may place cookies in the visitor’s browser.

Script blocking — Preventing a script from running until the visitor gives consent.

Prior consent — Asking for permission before non-essential cookies or scripts are loaded, as required by GDPR.

Opt-in — A consent model where visitors must actively agree before cookies are enabled. Common under GDPR.

Opt-out — A consent model where cookies are enabled by default, but visitors can disable them later. Common under CCPA.

Consent log — A timestamped record of consent choices kept for compliance and audit purposes.

Consent category — A group of cookies, typically divided into Necessary, Preferences, Analytics, and Marketing.

Geo-targeting — Displaying different consent banners or rules based on the visitor’s location or region.

Google Consent Mode v2 — A Google framework that adjusts tag behavior based on user consent choices.

IAB TCF v2.3 — An advertising industry standard for sharing consent signals with ad vendors and advertisers. Mandatory from February 28, 2026.

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