Cookie consent is the explicit permission a website visitor gives before cookies andsimilar tracking technologies — pixels, fingerprinting scripts, tracking links — canstore or access information on their device. Under the GDPR, the ePrivacy Directive,and laws like the CPRA, that consent must be freely given, specific, informed, andunambiguous through a clear affirmative action.Pre-ticked boxes, scrolling, and "Accept All" walls don't count. A working cookieconsent setup does three things at once: blocks non-essential trackers until the visitorchooses, logs each decision as proof of compliance, and lets people withdraw consentas easily as they gave it.‍

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